What We’re About
My mom and I started Embrace Sweets in 2004 with one simple idea: to share our family’s passion for baking with the world. My Great-grandmother and Grandmother the Matriarchs of our family were also the Sweet Perfectors of our family. There wasn’t a meal that didn’t end with something sweet or Sunday dinner without Southern Poundcake or Georgia Pecan Pie.
Baking is in our blood, or at least the passion for it is. My mother remembers when she got her first Easy Bake Oven and alongside her mother in the kitchen, she would pretend to bake the world’s best brownies (the recipe included with the kit); Who would have guessed that 40 years later she’d still be doing that except alongside her daughter, Me.
The kitchen for us has always been a place for catching up, making plans and letting your imagination sore. Every good memory I have revolves around food, particularly something sweet. I believe that Food brings people together, it’s always included in celebrations and some of life’s biggest decisions are made over a cup of coffee and pastry.
Embrace Sweets was created with this in mind. We wanted to take something simple, easy, and memorable and make it something that you’d want to include in all YOUR memories. For birthdays, weddings, anniversaries, holidays – while you’reEmbracing the moment, you’re also Embracing sweets.
Circa 2004 - How It All Started
In 1994 I became gravely ill, suffering from Hyper-thyroidism and Graves Disease, it was at the moment as I laid in a hospital bed in ICU, hearing doctors saying that I had a 50/50 chance to make it through the night; that I said a pray and made a decision that I was going to live. My daughter, Brandi was 13 at the time and I knew I didn’t want to leave her alone and that some major changes in my life had to happen.
I had spent two decades working long hours, stressing and doing work I wasn’t passionate about. I lived to work and provide and as a single mother my work didn’t end at five. I didn’t take care of myself and at the time I thought this was what I should do, what I had to do. I was wrong; but it wouldn’t be until 2002 that I would have my Ah-ha moment.
I was watching Oprah and the episode was about finding your passions, doing what you love and living your joy. Passions? Love? Joy? I played these words over and over in my head all night, and then I remembered how I much I loved baking, being in the kitchen with my mom and the joy from seeing my creations rise in the oven and I realized that my passion, was baking. I also realized that this was something I wanted to share with my daughter.
I immediately enrolled in Culinary School
The mission of Embrace Sweets is simple, we’re just doing what we love, what we’re passionate about and with every whisk, dollop of cream and pinch of salt we hope that you can taste that in our brownies. We hope that for your most cherished moments you allow us to sit in silently as a decadent tray and for those times that are particularly tough we can also be there to soothe and comfort. The tradition continues from our home to yours.
Photos by Sandra Daniels 2009
Content copyright 2009-2010. Embrace - a Sweets Company LLC. All rights reserved
Content copyright 2009-2010. Embrace - a Sweets Company LLC. All rights reserved
